Macenstein suggests that the new 'Lauren and Sue' M$ ad is heavily staged, just as the original 'Lauren' was also clearly staged. (Both links via MacDailyNews)
I realise that any ad is inherently 'staged',but the problem with Microsoft's 'Laptop Hunters' ad campaign is that they try and pass off the 'hunters' as real people, but the ads are so obviously staged. In contrast, Apple's Mac and PC ads avoid that problem, because they are simply humorous little interludes between the Mac and PC.
However, it's interesting to compare these Microsoft ads with Apple's older 'Switch' campaign that centred around real people - remember Ellen Feiss? Apple still managed to avoid the obvious fakery that Microsoft is indulging in. And besides, they were well-made and funny, instead of coming across as cheap and sleazy.
In the first place, why the heck should I care what these people - who obviously know very little about computers - choose? Most of the people I know take the trouble to ask friends (like me) who know more about computers, so they can make an informed choice that doesn't depend on cost alone.
If you offered me free money to buy a computer, and I couldn't afford the Mac I wanted because of the budget you artificially set, then I'd probably also buy a PC too - then donate it to charity or sell it.
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